ÂÜÀòÂÒÂ×

Caroline joined System Soft in July of 2021 to help build our new industry markets. She also works with leadership on implementation of strategic initiatives to meet our business growth objectives such as the Highspot Implementation. In addition she is providing marketing support for the Digital Experience and Digital Design practices, as well as the Financial Services and Public Sector verticals.

She has more than 20 years of experience in strategic planning, project management and change management, along with marketing, branding and internal communications. She has a reputation for building high-performing global and cross-functional teams, getting executive buy-in, delivering results and nurturing relationships across business functions.

Most recently, Caroline re-branded Sykes Enterprises, a global company, with more than 65,000 employees. She created the brand architecture, integrating corporate acquisitions into the overarching brand, delivering a more comprehensive and streamlined offering, which enabled the company to improve employee retention. Her efforts also targeted and secured clients in new markets. Before SYKES, she served as Business Operations Manager at Odyssey Marine Exploration, Manager at BearningPoint, and Communications Manager at both Hill+Knowlton and Worldwide Retail Exchange.

Caroline has a bachelor’s in International Relations at George Mason University. She’s currently working on her MBA at the University of North Alabama.

In her spare time, Caroline is busy getting settled in her new "old" house.