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Sandra Fraga is an experienced sales and marketing executive currently serving as the Global Chief Sales & Marketing Officer at SYSPRO since May 2016, where responsibilities include shaping global sales and marketing strategies, managing the corporate brand, and driving advocacy and sales. Previously, Sandra held the role of Product Category Lead at Microsoft South Africa from November 2013 to March 2016, focusing on strategic business planning and growth of the Windows and Office product categories. Prior to that, at Dell from June 2005 to October 2013, Sandra excelled in various marketing roles, including Senior Marketing Program Manager and Consumer SME Marketing Lead, where significant contributions included developing retail programs and managing substantial marketing budgets. Educational qualifications include an MBA from Bond University and a Post Graduate Diploma in Marketing Management from the University of South Africa.