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Asya Malinskaya is an accomplished marketing professional with extensive experience in product marketing and brand management. Currently serving as a Product Marketer at SysAid since April 2023, Asya has successfully developed go-to-market strategies and managed comprehensive market overviews. Previously, as a Senior Product Marketing Manager at Playermaker, Asya contributed to the creation of a new brand book and led the development of B2B sales enablement tools. As a Senior Global Marketing Manager at Kaspersky, Asya oversaw global marketing projects, digital asset updates, and played a key role in the company's rebranding initiative. Additional experience includes project management roles at Dada Agency and Mindbox, as well as brand development at JTI (Japan Tobacco International). Asya holds a Master's degree in Business, Management, Marketing, and Related Support Services, and a Bachelor's degree in Statistics and Data Analysis from the Higher School of Economics.