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Joao Paulo Pinto-Machado is a seasoned professional with extensive experience across various sectors, particularly in business development and consultancy. Currently, Joao Paulo serves as co-founder, director, and vice president of the energy division at SYSADVANCE, specializing in O2 and H2 generators and biogas technologies since July 2001. Additionally, Joao Paulo holds the position of Vice President at CENIT, a non-profit textile intelligence center established in 2007, and co-founded ColorADD, a color identification system aimed at aiding the colorblind community. With a strong background in consulting, Joao Paulo has worked with multiple premium clothing manufacturers and has also served as vice-president of ANIVEC/APIV, advocating for the interests of Portuguese clothing manufacturers. Educational qualifications include studies at various institutions, such as Universidade Católica Portuguesa and San Francisco State University.