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Alex Álvarez Martínez is a seasoned creative professional with extensive experience in UX/UI design and digital creativity, currently serving as the Lead UX/UI Designer and Creative Director at Syntonize since 2009, where the focus is on inspiring and leading design teams. Previous roles include Creative Director at Bookel from January 2015 to August 2018, as well as freelance work in art direction between November 2011 and December 2014. Alex also held positions as Online Art Director at Xtragames from October 2006 to February 2012, and Web Designer at EMRED.com from 2004 to 2006, along with a designer role at BalneaSpa from 2003 to 2004. Alex's educational background includes a G.Sup in Gráfica Publicitaria from Escuela de Arte nº10 and a Bachillerato in artistic studies from Escuela de Arte "La Palma."