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Frida Leim is an experienced finance professional with a strong background in investor relations and financial management. Currently serving as Head of Investor Relations and Group Financial Controller at Synsam Group since September 2022, Frida previously held the position of Finance Manager at Cultural Care Au Pair within EF Education First from January 2019 to October 2022, overseeing finance teams across various legal entities. Prior to this, Frida was Group Business Controller at Aleris Sverige, focusing on financial reporting for healthcare services, and Business Controller at Amadeus IT Group, responsible for Nordic financial reporting to the parent company in Madrid. The career began as a Senior Auditor at Ernst & Young, specializing in the financial sector, following a temporary role at Handelsbanken. Frida holds a Master’s degree in Accounting and Finance from Uppsala University and has pursued studies in Political Science at Lund University and Umeå University.