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As Chief Commercial Officer and co-founder, Michel Haddad is responsible for Synova’s business development, market entry, customer discovery and establishing growth and clinical partners. Michel is the hustle engine at Synova and over his career has found rapid strategic entries into industries that typically take many years to develop. Previously Michel was CMO of AquaCloud, a remote water quality monitoring company where he secured contracts and pilots with numerous water municipalities including Orange County Public Works, Contra Costa Water District, Palo Alto Water District, and the Metropolitan Water District. Michel and his team launched the first IOT large-body water-monitoring device.