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Casper Jul Nielsen is a seasoned professional in digital marketing, currently serving as the Global Head of Digital Marketing Activation & Analytics at Syngenta since March 2021, where oversight includes managing global digital performance KPIs and budget. Previously, Nielsen held positions such as Global Digital Marketing Manager at Landis+Gyr, focusing on digital communication strategies, and Head of Digital Marketing Nordics at Philips Lighting, enhancing digital maturity across B2B and B2C sectors. Experience also includes roles in online marketing at Philipson Wine, Autobutler, and adSalsa. An academic background from Copenhagen Business School and Universidad EAFIT encompasses degrees in International Business Communication and Business.