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Bobby Bachman has extensive experience in the agricultural marketing sector, currently serving as the Head of Western Commercial Unit at Syngenta since February 2009. In this role, Bobby oversees product marketing activities for a significant herbicide portfolio, leading strategic planning and life cycle management, contributing to over $500M in gross profit. Prior positions at Syngenta include Customer Marketing Manager, Product Marketing Lead for Soybean Herbicides, District Sales Manager, and Marketing Campaign Lead. Bobby’s earlier career includes roles as Territory Manager at BASF and Sales Associate at Agricore United. Academically, Bobby holds a Master of Business Administration from Ivey Business School, a Marketing and Sales Excellence degree from INSEAD, and a Bachelor of Science in Agricultural Business and Management from the University of Saskatchewan.