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Shelby Reilly is a seasoned professional in brand strategy and eCommerce growth, currently serving as Director of Brand Strategy and Director of eCommerce Growth at Synergy CHC Corp since June 2022. Prior experience includes roles at The Synergy Effect, where Shelby excelled as Brand Manager and Digital Media Designer for Flat Tummy Co. Additional experience encompasses team leadership in customer experience and operations management, notably at The Queen Pegasus and Thunder Selects Basketball, respectively. Shelby holds a Bachelor of Business Administration from Saint Francis Xavier University, obtained in 2015.