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William Robb has over 20 years of experience in marketing and digital strategy. In 1999, they began their career as a Digital Media Supervisor at Beyond Interactive / Grey San Francisco, where they managed over $48M in digital media and reduced cost/lead for Oracle applications group by 94% within two quarters. In 2005, they joined Cisco as a Sr. Manager, Global Social Media Marketing and was a founding member of Cisco's first corporate social media team. William also developed and implemented user generated video contest for consumer brand delivering over 2M in site traffic in 4 weeks. In 2010, they moved to SAP as Senior Director, Digital Channels, where they built and developed a team of eleven digital marketers tasked with global paid, owned, and earned content and social media strategy. In 2017, they became Self Employed as a Marketing Consultant, providing marketing consulting and digital strategy for diverse companies. In 2018, they took on a part-time role as Head Of Marketing at TRADEMARK, where they sourced and managed freelance team to execute on strategy including PR, content marketing, social media, paid social, website redesign, and rebranding efforts. In 2019, they became Head of Accounts at DSL Digital and in 2020, they joined Sok-It as Sales and Marketing - Licensing & Partnerships, Growth. Currently, they are Head of Marketing and Ecosystem at Syncware.

William Robb attended University Liggett School from 1990-1992, earning a High School degree. William then attended University of Otago from 1992-1995, without obtaining a degree. Finally, they attended University of Virginia from 1992-1996, earning a BA in Government & Foreign Affairs.