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James Roch is an accomplished sales professional with extensive experience in strategic sales and business development across various roles. Currently serving as Strategic Sales Director at SymphonyAI, James previously held the position of Strategic Sales at Symphony RetailAI. James also has a strong background at Diebold Nixdorf as Sales Director for New Business in the UK and Ireland, as well as Global Account Director for Kingfisher. Prior experiences include multiple sales director roles at Wincor Nixdorf, focusing on new business sales in the UK and Ireland, and an account director role. James also served as Sales Director for Bizerba (UK) Limited, overseeing operations in the UK and Ireland.