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Toby Brace is an experienced pricing specialist currently working at Sykes Holiday Cottages since July 2019. Toby transitioned into the role of Pricing Specialist in April 2023, merging responsibilities from previous positions, including New Property Pricing Specialist and Contracts Specialist, both focused on property valuation, pricing proposals, and revenue maximization for property owners. Prior to Sykes, experience includes a role as PPC Account Manager at Add People and internships at Griffiths & Armour, where Toby engaged in various office tasks. Educational qualifications include a Master’s Degree in Advertising and Media from the University of Leicester and a Bachelor’s Degree in English Language from Northumbria University.