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Luke Squires serves as Operations Director at Sykes Holiday Cottages since January 2022, leading teams to deliver exceptional experiences for customers and owners while managing a multi-functional Contact Centre. Previously, Luke held the position of Head of People Operations at Virgin Atlantic, where responsibilities included implementing a comprehensive People Operations plan for 5000 employees. Luke's background also features significant roles at Virgin Holidays, Marks and Spencer, BHS, and Clarks, emphasizing customer service, sales engagement, and project management. Luke holds CIPD qualifications and degrees in Human Resources Management from the University of Chester and Shenfield High School, along with ongoing education at the Oxford Summer School Retail Academy.