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Andrea Gyorffy is a seasoned UX professional with extensive experience in leading user experience design and optimization across various industries. Currently serving as the Sr. UX Lead at Syatt since January 2023, Andrea defines UX vision and collaborates with cross-functional teams to enhance e-commerce strategies. Previously, as a Sr. UX Designer at Reach, Andrea focused on product design, engaging with cross-functional teams to identify user needs and develop high-fidelity mockups. At WestJet, as a Senior Digital Designer UX, Andrea designed user interfaces for both desktop and mobile platforms while integrating analytics to improve user experiences. Earlier roles include Senior Designer at Forzani Group, Media Design Assistant at Canadian Pacific Railway, and Graphic Design Consultant at IBCnet Hungary. Andrea holds a Bachelor of Applied Science degree in Computer Science from Dennis Gabor Applied University.