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Brian Hobbs has over a decade of experience in the music and festival industry. Since November 2012, Brian has held various positions at SXSW, including Director, Music Festival Programming Manager, and Music Festival Coordinator. Prior to this, Brian founded ThaFixx.com, serving from January 2010 to December 2017. Brian holds a Bachelor's degree from Texas State University, completing studies from 2000 to 2004.