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Brett Cannon has extensive work experience in the field of media and communications. Brett worked at SXSW, where they held various roles including Head of Media Partnerships, Communications, and Senior Publicist. In these positions, they were responsible for media strategy, crisis communications, maintaining relationships with journalists, managing corporate media opportunities, and integrating media and brand strategies. Brett actively participated in programming at SXSW. Brett also worked at Crosswind Communications as VP of Communications, Lifestyle and Entertainment. Brett founded Paper Thin Media, an entertainment PR company, and managed national press campaigns for touring artists, comedians, and independent films. Brett also had a role at Rainmaker Artists in marketing and PR. Lastly, they worked as an A&R Consultant at Universal Music Group.

Brett Cannon attended Texas State University from 2005 to 2008. During this time, they pursued a field of study in Mass Communications, specializing in Public Relations and Marketing. However, no information regarding the degree obtained is provided.