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Samantha Saunders is an experienced Head of Marketing at SXSW Sydney, having also held the same role at Plenti and Trafalgar Travel. With a background in leading marketing teams, strategic planning, and campaign management across various industries such as travel, aviation, and tourism, Samantha has a strong track record of delivering successful multi-channel marketing campaigns. Samantha has a degree in Marketing & Finance from UNSW and a HSC from Ravenswood School for Girls.