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Laura Fairweather is a seasoned public relations professional with extensive experience in the tourism and hospitality sectors. Currently serving as the Media Relations Project Manager for Canada and Central USA at Switzerland Tourism since August 2021, Laura amplifies the appeal of Switzerland through targeted PR efforts. Previously, Laura held significant roles at Four Seasons Hotels and Resorts as the Director of Public Relations for the Americas, where strategic guidance was provided to over 50 properties, and as the Manager of Corporate PR, enhancing brand awareness globally. Earlier career highlights include leadership positions at Fairweather PR, Siren Communications, and the Canadian Tourism Commission, where Laura developed comprehensive PR strategies and campaigns for various high-profile brands and initiatives. Laura's educational background includes a Bachelor of Arts in Business Administration from Western University and a certificate in French language from Université Grenoble Alpes.