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Nadia Cassam is a seasoned marketing and business development professional currently serving as the Chief Marketing Officer at Switz Group since April 2016. Nadia is also the Founder of Mimi's Chocolate Workshop, established in 2020, which specializes in high-quality chocolates tied to nostalgic narratives. Previously, Nadia held the position of Director at SMRSA Consultancy Pvt Ltd from January 2007 to January 2012, focusing on public relations, investor connections, and marketing strategies for a legacy shipping and logistics company. Early career experiences include roles as an Operation Business Administration Trainee at Siemens Enterprise Communications and an Internship Trainee at ABN AMRO Bank N.V. Nadia holds a BBA in Finance from the American University in Dubai and has completed various programs at prestigious institutions, including the Entrepreneurial Edge Program at London Business School and a certificate from the University of Oxford.