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Nicole Hopler is a skilled marketing professional with extensive experience in content strategy and industry marketing, currently serving as a B2B Content Strategy Manager at Expedia Group since April 2022. Prior to this role, Nicole held positions at Optimal from July 2018 to April 2022, including Senior Marketing Manager, where responsibility included leading a marketing team, driving strategic marketing initiatives, improving SEO, and overseeing branding efforts. Earlier experience includes internships at the Charlottesville Albemarle Convention & Visitors Bureau, GreenRubino, and Georgetown University, where Nicole gained valuable skills in public relations, content creation, and marketing communications. Nicole earned a Bachelor of Arts in Media Studies from the University of Virginia and completed the McIntire Business Institute program, focusing on marketing, management, finance, accounting, communication, and business.