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Heather Ellerbe is the Vice President of Marketing at Switch. Heather’s responsibilities include supporting revenue growth through B2B demand generation and the development of integrated marketing campaigns including: search engine marketing, search engine optimization, programmatic digital advertising, email campaigns, organic and paid social media, content marketing, traditional advertising, public relations and corporate events.

Heather previously served as the Director of Brand Communication and Integrated Marketing Manager for Switch. Prior to joining Switch, Heather worked as a Marketing Analyst and Brand Manager at The Cosmopolitan of Las Vegas leading the consumer research department and analytics to inform marketing, media and brand strategy during the development and launch of this $4B independent luxury hospitality brand.

Additionally, Heather held various positions in Brand Marketing and Public Relations for the NBA’s Portland Trail Blazers during their brand turnaround and with a national advertising agency on large accounts such as the National Basketball Association, Nike, Tefron, American Red Cross and more.

Heather graduated from New York University with a Bachelor’s degree in English. She also completed a degree in Advertising and Marketing Communications from the Fashion Institute of Technology in New York, studied at the University of London and attended the University of Washington during her academic career.