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Lena Berther is an experienced Senior Product Manager specializing in the real estate sector at SMG Swiss Marketplace Group since July 2023. Previously, Lena served as a Product Manager and Owner for real estate sales and moving services at Comparis from March 2018 to June 2023, where responsibility included defining product vision, managing roadmaps, leading software developers, and enhancing services through user research and feature prioritization. Prior roles included project leadership in company development at the Schweizerische Epilepsie-Stiftung, online marketing support at Dayton Home & Office GmbH, and an HR internship at OMV. Lena holds a Master's degree in Innovation Management and has conducted significant academic research on the EFQM model and its role in innovation.