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Petra Bigger is an experienced leader in sales and logistics, currently serving as Bereichsleiterin Verkauf/Logistik and a member of the executive board at Swissgenetics since April 2020, managing over 58 million CHF in operations. Petra previously held the position of Head of Product Management at Genossenschaft Migros Ostschweiz from August 2010 to March 2020, overseeing a product range worth 27 million CHF and leading a team for various strategic initiatives. Earlier roles include Product Manager at Novaflor AG and fenaco, focusing on procurement and project management, as well as initial positions in procurement and sales. Petra holds multiple relevant degrees, including a CAS in Digital Leadership from FHNW and an EMBA in Strategic Marketing from HTW Chur.