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Franziska Schuelke has a diverse work experience in the aviation industry. Franziska currently holds the position of Head of Social Media & Dialogue Marketing at Swiss International Air Lines since January 2023. Prior to that, they worked at Lufthansa Group as Customer Information Management from December 2021 to January 2023. Franziska also has extensive experience at Swiss International Air Lines, starting in November 2010. Franziska held various positions including Social Media Marketing from November 2020 to February 2022, Social Media Dialogue & Service from January 2019 to November 2020, Teamleader Social Media Dialogue from August 2014 to December 2018, Expert Social Media Dialogue from June 2011 to July 2014, and started as a Praktikant from July 2010 to June 2011. Franziska Schuelke also worked at Lufthansa Group as a Projektmitarbeiter from February 2016 to March 2017 and at Lufthansa as Area Management from February 2009 to December 2009. Franziska began their career at TUI as a Werkstudent Sales Development from June 2007 to January 2009.

Franziska Schuelke has a diverse education history. Franziska completed their Master's degree in Wirtschaftspsychologie from Kalaidos Fachhochschule Schweiz, spanning from 2017 to 2021. Prior to that, in 2014, they pursued Digital Marketing at New York University, although they did not complete a degree in that field. In 2009, Franziska obtained a Bachelor's degree in Wirtschaftswissenschaften from Leeds Metropolitan University. Before that, from 2006 to 2009, they studied Management, Tourismus und Reisedienste at Europa Fachakademie Dr. Buhmann, where they achieved the qualification of Betriebswirtin internationaler Tourismus.