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Iva Buljubasic is an accomplished academic and marketing professional with extensive experience in higher education. Currently serving as an Associate Professor at Sveučilište 'Josipa Jurja Strossmayera' u Osijeku since October 2023, Iva has held various prestigious roles including DBA Mentor, Professor Fellow, and Head of Degree Programs at the Swiss School of Business and Management. Previous positions at J.J. Strossmayer University of Osijek, Faculty of Economics in Osijek, and the University of Zagreb demonstrate a strong commitment to teaching and research, particularly in marketing and cultural goods. Iva's background includes consultancy roles and project leadership in EU initiatives, along with a Doctor of Philosophy in Marketing from the Faculty of Economics in Osijek.