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Ekta Arora currently holds the position of Associate Vice President Ecommerce at Swiss Beauty since February 2020. Prior to this, Ekta Arora worked as the Head of Ecommerce at Biotique from July 2017 to January 2020 and as a Sr. Manager- Ecommerce at GENESIS COLORS PRIVATE LIMITED from June 2015 to June 2017. With a background in IT and Marketing, Ekta has extensive experience in the ecommerce industry, having also held positions at Crocs India, Times Internet Limited, Bata India Limited, and Compare Infobase Limited. Ekta holds a Master of Business Administration (MBA) in IT and Marketing from Guru Gobind Singh Indraprastha University, in addition to completing a Bachelor of Technology (BTech) and 12th from Springdales school.