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Samiksha Verma is a seasoned professional with extensive experience in strategic management and business operations across various industries. Currently serving as General Manager of Category Planning and Performance at Swiggy's Instamart, Samiksha focuses on increasing Average Order Value (AOV) through effective category planning and product management. Previously, Samiksha held multiple roles at udaan.com, overseeing P&L management for a significant business category while driving operational efficiency and inventory optimization. Earlier experience at The Boston Consulting Group involved formulating national policies and strategies for major infrastructure projects. Other positions include analytical roles at Shannonside Capital, Flexing Itâ„¢, Genesis Capital Advisors, and Ernst & Young, showcasing a robust background in financial analysis and risk management. Samiksha holds an MBA from XLRI Jamshedpur and a Bachelor's degree in Financial and Investment Analysis from the University of Delhi.