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Joe Lin has over 13 years of work experience in business development, strategic partnerships, growth, analytics, and product marketing.

Beginning in 2008, Joe Lin was the VP of Business Development at SweetLabs, Inc. where they managed strategic partnerships, projected to increase revenue by 50% year over year. Joe collaborated with 4 of the top 6 PC OEM manufacturers representing 85%+ of the PC market and prepared and presented proposals to potential partners, successfully securing multiple renewal deals. Joe was then promoted to Director of Strategic Partnerships, where they developed and maintained partnerships, distributing the platform across 200M+ devices and collaborated with the ad sales team of 10+ to identify monetization opportunities that fit partner needs. Joe then became the Director of Growth, where they implemented grassroots marketing and developer contests to drive adoption of developers to build applications for the platform, earning 200+ submissions. Joe also managed a business intelligence and data science team of 3 responsible for developing complex modeling on user engagement and long-term value using big data. Joe conducted multi-variate testing of software and application catalog, optimizing the marketplace and reaching 5M+ monthly active users within the first year. Lastly, they were the Ad Ops & Analytics Lead, where they built a strategic relationship with Microsoft to develop and launch a marketing campaign. Joe provided internal company reporting to track business development, reaching 40 employees and hired and led a team of 4 responsible for ad trafficking and account management.

Prior to SweetLabs, Joe Lin was at DivX, Inc. from 2005 to 2008. Joe was the Manager of Analytics & ESD / Product Marketing Manager, where they provided support in landing and implementing a Yahoo Toolbar deal worth 20% of company revenue ($1B market cap). Joe managed a team of 5 responsible for data analysis, email marketing management, and product marketing. Joe also designed and built a company internal reporting dashboard for use by 75+ employees. Joe was then promoted to Analytics and Ad Operations Manager, where they hired and managed 2+ interns at a time, resulting in 70% becoming full-time hires and earned the Employee of the Year Award. Lastly, they were the E-Commerce Analyst.

Joe Lin earned a Bachelor of Arts in Economics from UC San Diego between 2000 and 2005.