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Lisa Callert currently serves as the Director of Business Development & Exhibition Coordination at Svenska Mässan since December 2021. Prior to this role, Callert was the Sales and Marketing Director at Clarion Hotel Post from June 2019 to December 2021 and held various positions at Svenska Mässan from May 2012 to June 2019, including Director of Business Area Lifestyle, Tf Business Manager, and Exhibition Manager for TUR. Earlier experience includes serving as Sales Director at Congrex Sweden AB from August 2004 to May 2012, an Analyst at Turismens utredningsinstitut from August 2002 to August 2004, and an Analyst in the research and development department at Göteborg & Co from August 2000 to August 2002. Lisa Callert holds a Magisterexamen in Marketing from the School of Business, Economics and Law at the University of Gothenburg and completed the Samhällsvetenskaplig linje program at Falkenbergs Gymansieskola.