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Annette Ambervik is a seasoned professional with extensive experience in event management and consulting. Currently serving as Senior Event Manager at Svenska Mässan since August 2022, Annette leads projects such as the Bokmässan 2022, the largest cultural event in the Nordic region. Prior to this role, Annette held positions as Consultant and Project Manager at Aareon Nordic, focusing on system implementations, and as a Consultant in business development at Ambervik Consulting. Annette's career includes leadership and account management roles at American Express Global Business Travel, as well as consultancy positions at exakt Affärsresebyrå AB and Adecco. Annette's background in conference management and IT training, complemented by a degree in Tourism and Economics from Kalmar University, further solidifies expertise in delivering exceptional event experiences and business solutions.