ÂÜÀòÂÒÂ×

John Thorneycroft is an accomplished strategy professional with extensive experience in senior management roles across various organizations. Currently, John serves as an Independent Strategy Professional at Sweav, contributing to the consulting practice while being part of the Sweav network. Previously, John held multiple leadership positions at Pexip, where responsibilities included creating a market-leading video proposition and leading the Business Management team. At Kinly, John developed the organization's vision and strategy, drove strategic transformation, and managed M&A processes. Earlier in the career, John worked at BT in various roles, overseeing commercial management and strategy for significant business units, and gained valuable consultancy experience at McKinsey & Company. John began in the field as a Business Analyst at NTL, after earning a degree in Economics from the University of Cambridge.