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Lisa Fingar, CPSM has extensive work experience in marketing and business development. Lisa started their career at Ward's Science in 1990 as an International Marketing Assistant, where they provided customer service to overseas clients and managed order processing and resolution of issues. In 1997, Lisa joined SWBR as a Marketing Coordinator and later advanced to the role of Marketing Manager. Currently, they hold the position of Business Development Director at SWBR.

Lisa Fingar, CPSM, received their Bachelor of Arts degree in English from SUNY Geneseo in 1985. Prior to that, they completed their high school education at Hudson High School, where they pursued a regents diploma with a focus on English from 1981 to 1985. In addition to their formal education, Lisa obtained various certifications, including a SMPS-CPSM from the Professional Testing Corporation in December 2021 and a Certified Professional Services Marketer designation from the SMPS—Society for Marketing Professional Services in December 2006. Lisa also acquired skills in content marketing through a course from LinkedIn in 2016.