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Samantha Roberts has held various roles in different companies such as Swaggle, Blackbird, PEXA, NAB, and Barclays UK. She has extensive experience in positions such as Head of Product, General Manager, Project Manager, Technology Implementation Manager, and Business Analyst. Samantha has led various initiatives aimed at improving customer experiences, implementing new technologies, and driving organizational change. She has a background in Dance Performance from the Northern School of Contemporary Dance.