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Sofia Bertilsson is the CEO and Founder of Art Insider PR, a boutique PR agency established in January 2018, specializing in content and storytelling for various organizations, including foundations, cultural institutions, and creatives. Bertilsson also serves as VIP link for Scandinavia and global contacts for the art fairs ARCO Madrid and ARCO Lisbon since September 2018, and works as an art critic for Svenska Dagbladet since December 2018, focusing on contemporary art and lifestyle. Previous roles include Editor of the Catalogue Raisonne for the Torsten Andersson Foundation, Public Relations Consultant for Wanås Konst and Wanås Restaurang Hotel, and strategic advisor for Simrishamns kommun. Bertilsson holds a Master of Fine Arts from Lund University and further education in Digital Branding and Engagement.