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Daniel Backman is an experienced professional with a diverse background in personal training, marketing, and sales. Currently serving as a Personal Trainer and Running Coach at Respirium AB since August 2015, Daniel focuses on helping customers achieve their goals in running, fitness, and diet through personalized programs. In addition, Daniel has been a Key Account Manager and Marketing Consultant at Svensk Direktreklam AB since May 2007, specializing in strategies for reaching Swedish consumers via direct mail and media solutions. Previous roles include marketing coordination, account management, and sales at Bring CityMail, as well as sales and project leadership positions at Sports International Ltd. Daniel holds a Diploma in CRM from Dubblera and has degrees in Marketing from IHM Business School and Economy from Jackson Academy.