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Néstor Pardo Romero is a seasoned marketing professional currently serving as Marketing Manager and Digital Lead at Svea Solar since June 2023. Néstor has combined academic contributions as a faculty member in web analytics, Google Analytics, and SEO at Instituto Marketing and as a professor of Marketing Analytics at Universidad de Montevideo until January 2024. With extensive experience in various leadership roles, including CEO and Marketing Manager at Owaon and frikithings, Néstor has also worked as a freelance SEO/SEM consultant. Néstor's background encompasses customer service at H&M and office management at Monkeyshine, as well as digital marketing consulting for Chinese and foreign firms. Néstor's education includes a Master's in Data Science from KSchool and a Master's in Digital Marketing and Advertising from Universidad Nebrija, supplemented by studies at Universidad de Almería and Université de Limoges, with a focus on marketing and market research. Key sectors of expertise include education, food, export and import services, and the e-sport and gaming industries.