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Helena Gedda has a strong background in consumer insights and customer experience. Helena is currently working at Svea Solar as the Global Head of Consumer Insights and previously held the role of Head of Customer Experience. Before that, they worked at TUI as a Consumer & Offering Manager and also held roles as a Consumer Insight & Customer Experience Driver and Customer Journey Manager. Prior to TUI, Helena worked at Electrolux where they held various positions including Senior Manager Consumer Insight and Consumer Journey Understanding Manager. Helena also worked at McKinsey & Company as an Executive Assistant. Overall, Helena Gedda has extensive experience in driving consumer-led innovation and creating best-in-class consumer experiences through their work in consumer insights and customer experience.

Helena Gedda obtained their Master of Science degree in Business and Economics from Uppsala University, which they pursued from 2003 to 2007. Prior to this, they also completed individual courses at Uppsala University from 2002 to 2006, focused on the field of Pedagogics, although the degree name is unspecified.