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Alex Tourje-Maldonado is a seasoned marketing professional with extensive experience in content strategy and creative direction. Currently serving as the Sr. Marketing Manager for Content Strategy at The Surfrider Foundation, Alex aligns content and creative initiatives across marketing and mission-driven objectives. As the Founder and Managing Partner of NEED THIS FOR WORK., Alex leads strategic consulting for an array of clients, including brands, agencies, and non-profits. Previously, at Common Thread Collective, Alex held multiple roles, culminating in the position of Director of Creative Strategy, where expertise in qualitative research shaped brand messaging and positioning. Alex's diverse background includes significant contributions in marketing leadership, technical report writing, and community engagement, underpinned by a Bachelor of Arts degree in Communication from Bryan College.