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Nektaria Servi is currently the European Sales Director at Surface Measurement Systems. With a background in business development and sales, Nektaria has experience in selling scientific instruments to academic and industrial markets in Europe and the UK. Nektaria's responsibilities include managing a team of salespeople, forecasting sales, identifying new markets, and organizing promotional events. Prior to their current role, Nektaria worked as the Instruments Product Manager at Biopharma Group and held various business development positions at Hermes MCS, Bruker Optics, and Peak Scientific Instruments. Nektaria holds an MBA in Business from Baker College Center for Graduate Studies.