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Andrés Lapetra is a seasoned marketing professional with extensive experience in digital marketing and analytics, currently serving as an Analista de Marketing Digital y Analytics at AFAP SURA since September 2020. In addition to this role, Andrés has been a docente at Universidad ORT Uruguay since March 2016, teaching courses on Online Communication and Social Media. Previously, Andrés held positions including Ejecutivo de Cuentas at VML, where coordination and client relationship management were key responsibilities, and Senior Project Leader at Wasabi Marketing Digital, focusing on strategic planning and client engagement. Educational credentials include a Postgraduate degree in Communication and Marketing from Universidad de Montevideo and a Bachelor's degree in Communication.