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João Pescada is an experienced technology consultant with a focus on merging ideas and technology for startups, agencies, and SMEs at Suprasumo since July 2014. A diverse career includes roles such as Senior UX Developer at The Rights, Inc., Senior Fullstack Developer at Apprentice.io, and Technical Lead at Carra. Notable contributions encompass rebuilding the frontend and enhancing UX for TABLE.co's business messenger web app, alongside developing multiple web experiences and prototypes at SharpEnd. As Head of Product at Hedy Grès, João co-founded the business and oversaw UX and technical development. A self-taught professional with a master's degree encompassing design, illustration, coding, and business from Universidade de Aveiro, João has continually leveraged technical expertise across various projects and teams.