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Elliot Grundmanis is a seasoned financial executive with extensive experience in strategic leadership and financial management across various industries. Currently serving as the Chief Financial Officer at FIKA Cannabis and as a Strategic Advisor at Suppli, Elliot previously held the CFO position at Hudson's Bay from April 2020 to December 2022, where responsibilities included managing a high-growth digital business and driving profitability amidst a challenging retail environment. Elliot's career at Hudson's Bay Company spanned from 2014 to 2020, involving roles in corporate financial planning, investor relations, and treasury management. Other professional experiences include positions at Infrastructure Ontario, BroadGrain Commodities Inc., UBS Securities, Zipcar Vancouver, and 2010 Legacies Now. Academic qualifications include an MBA in Finance from the Schulich School of Business and an MBA from the Rotterdam School of Management, complemented by a Bachelor’s degree in Kinesiology from The University of British Columbia.