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Lior Naaman has a diverse work experience in various roles and industries. In 2000, they co-founded Firma Magazine, a monthly magazine covering topics related to marketing and advertising while also working as the chief editor of "Market Share" at Globes. In 2001, they founded and served as the Editor in Chief of Blazer Magazine until 2017. From 2010 to 2018, Naaman co-founded and worked on Rulz, an app designed to bring Blazer Magazine's "rules" section to the digital age. Lior was a Co-Founder of HunchBots from 2016 to 2018. Starting in 2017, Naaman held the position of Vice President Creative Services at ynet until 2021. Lior also worked as a Creative Consultant at aMoon Fund from 2020 to 2021. Currently, Naaman serves as the Chief Marketing Officer (CMO) at SupPlant, starting in November 2021.

Lior Naaman attended the Collage of Management from 1992 to 1995, where they earned a Bachelor's degree in Communication and Media Studies.