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James Nicholson has a diverse work experience, starting as an Information Officer at Claydon Gescher Associates in 1999. James then worked at Burson-Marsteller as an Associate, handling PR accounts and leading media relations from 2001 to 2003. James served as Editor-in-Chief at BDL Media, where they managed a technology news-site for China. From 2004 to 2006, they worked at Hill & Knowlton China as a Consultant, handling media relations for Hewlett-Packard and engaging in new business development. James then joined Wolf Group Asia as a Director, advising clients on communications platforms and facilitating international media relations from 2006 to 2010. At ABI Marketing Public Relations, they held roles including Account Manager, Senior Account Manager, and Director, overseeing client relations and planning media events. James later worked at Text100 as an Account Director from 2016 to 2017. From 2017 to 2019, James served as Vice President and Head of Operations at Kite Hill PR. In 2019, they held the position of Head of Communications at both Supertab and LaterPay.

James Nicholson attended the University of Oxford from 1995 to 1999, where they obtained their MA degree in Literae Humaniores (Classics). Prior to that, from 1987 to 1994, James attended Abingdon Boys School in Oxfordshire, but no specific degree or field of study information is available for that period.