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Simon Minnaar has a diverse work experience ranging from being a Growth Executive Director at Superside to working as a Marketing Consultant. Simon has also served as a Group Account Director at J. Walter Thompson Worldwide, a Sales Executive at PERFORM, an Account Manager at Berge Farrell International, and an Account Executive at Ogilvy and Mather Cape Town.

Simon Minnaar attended the University of Cape Town from 2006 to 2010, where they pursued a Bachelor of Arts (BA) degree in Media & Writing and Economic History. Simon later enrolled briefly at the Red & Yellow Creative School of Business in 2011 for a Post-Graduate degree in Marketing and Advertising. In 2016, they returned to the same institution to earn a degree in Digital Marketing. Prior to their tertiary education, Simon attended the South African College Schools (SACS) from 1992 to 2004.