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James Campelo is a Senior Designer and Creative AI at Superside, with a focus on strategic initiatives and account management since September 2021. Prior experience includes serving as Senior Art Director for Sony Music Entertainment from January 2018 to September 2021, where responsibilities included album artwork and visual identity for Brazilian artists. Additional roles include Freelance Art Director at Tailored Industry, Midweight Art Director at Pipoca Digital, Art Director Jr at DGBZ, and Art Director Assistant at Folha. James began the career as an Art Director Intern at FLAGCX, supporting major brands such as Coca-Cola Brazil. Educational background includes a Bachelor's degree in Advertising from Instituto Infnet, an Associate degree in Graphic Design from Senai São Paulo, and a UX Design course from the University of the Arts London.