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Lars Engbork currently serves as the Group Chief Executive Officer at SuperOffice, a position held since June 2024, where the focus is on delivering an AI-enabled CRM solution to enhance customer relationships. Prior experience includes a tenure as Managing Director and CEO of e-conomic from August 2019 to June 2024, contributing to the service of over 200,000 SMBs in Denmark. Lars Engbork also held roles as Chief Technology Officer and Chief Product Officer during the same period, overseeing product development for multiple SaaS products. Additional advisory experience includes serving on the Danish EU and Regulation Forum for the Ministry of Industry from June 2023 to May 2024, as well as multiple board positions in various companies. Educational qualifications include an MBA from Henley Business School and a BA in Information Management from Copenhagen Business School.