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Niel Van Herck is a strategic director and founder at SUPERMACHINE Agency. Niel is also a lecturer in strategy and brand marketing at Arteveldehogeschool and works as a digital creative and copywriter in their personal portfolio. Niel is a travel writer at Tjoolaard, a music journalist at daMusic, and has experience in content marketing and digital strategy. Niel is also a lecturer and keynote speaker at various schools and companies, with a background in communication science and conflict & development.