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Jay DeSchaaf is an accomplished Regional Sales Manager at Superior, overseeing SMG Irrigation sales and market expansion since February 2010, with a focus on specification and public agency accounts in Northern California, Arizona/New Mexico, and the Midwest. Previously held roles include Business Development: Specification Sales Manager at Superior, where marketing strategies and sales opportunities were developed, and Area Specification Manager at Rain Bird, where relationships with specification customers and government clients were established in Southern California. Prior experience includes a successful tenure at Whirlpool Corporation as Account Manager, achieving significant sales growth and enhancing brand presence, and roles in product forecasting and brand representation. Jay DeSchaaf began a career in finance at General Electric, holding intern positions before joining the Financial Management Program. Academic credentials include an MBA in Marketing from Pepperdine Graziadio Business School and a BA in Marketing from Michigan State University.